Magic Island implements Semnox’s Cashless Debit Card System

Magic Island, one of Bahrain’s most exciting indoor theme parks at Seef mall recently implemented Semnox’s premier cashless debit card system. A key motivation behind Magic Island to implement Semnox was the successful run of Semnox’s Cashless System at Magic island’s 1st location which has been operational for more than a year. The stability and versatility of Semnox’s cashless system helped Magic Island convert from a legacy system and choose Semnox as its strategic software solutions partner. The move to Semnox’s cashless system at both the locations now enables Magic island’s customers to use a single card at both locations with Semnox’s could- based card roaming feature. The management also gets consolidated and real-time reporting through Semnox’s Online reporting and HQ management module. Semnox has implemented over 200 of its top of the line Edge readers along with complete cashless automation of their train ride and several other popular attractions within the indoor theme park.

“The technology offered by Semnox demonstrated a feature-rich functionality with tremendous flexibility to manage our day-to-day operations. From the initial implementation of our first site to the go-live of our flagship location at Seef mall, Semnox’s team has been very professional, efficient and helpful”, said Mr. Mohammed Rashad Khalifa, Operations Manager, Magic Island. “Their industry knowledge and the expertise they have in the Theme Park industry are a perfect fit for Magic Island’s need for a Cashless Debit Card System” he added.

“The opportunity to have a working relationship with such an outstanding and forward thinking Indoor Theme Park such as Magic Island is exciting for us”, said Umesh Prabhu, Vice President for Middle East region, Semnox Solutions. ”We are seeing a big trend in many multi-site operators such as Magic Island switch to our Cashless system considering our superior and state of the art offering that we have for multi-site operators and features such as providing real-time consolidated reporting across multiple sites with the ability to manage multiple locations from the head office and”, he added.

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