About Us

Our products and solutions have been widely accepted by the market and we have gained leadership positions in certain niche areas that we operate in. Our Parafait suites of products are operational in more than 1000+ sites already that is spread across 40+ countries.

Many of the innovative operators in the world choose to use Parafait as it is the most feature rich product in the market. All our customers continue to use Parafait, as well, as they expand their business continue to patronize Semnox.

Parafait also won the ‘Innovative product of the year’ award at the annual IAAPI conference in 2009, 2013, 2014 and 2016.

Having built a strong base, we are now on an exponential growth path. With our new product strategy and good presence across the globe, we are well positioned to achieve our goal of becoming the market leader for providing technology and creative solutions for the entertainment and amusement industry.


Management Team



Managing Director & Founder

Creator of Parafait and a Core application architect. Iqbal comes with 22 years of global IT consulting experience with interaction at CXO level and has previously worked at Infosys Technologies Limited (INFY) as a Delivery partner for several fortune 500 companies. His key clients in the past included Apple, Motorola, EMS and IKON. Iqbal was responsible at Infosys for managing a portfolio of $60M with a team size of over 600 consultants.




Balaji, the founder director comes with with over 20 years of global IT consulting experience and interactions at CXO level. Previously worked at Infosys Technologies Limited (INFY) as  a senior technical architect for fortune 500 companies like Microsoft,Analog Devices and Nectar, UK’s Largest loyalty program.




The Hardware Architect of Parafait comes with 16 years of global IT consulting experience with reporting at CXO level. Prior to Semnox, Kiran was with Infosys Technologies Limited (INFY) as an Account Manager for several Fortune 500 companies including Ricoh US & Europe, GE Capital. He is credited to have managed a  portfolio of $40M with a team size of over 450 consultants.




Umesh heads the Delivery and Support operations at Semnox. Has over 16 years of global IT consulting experience with interaction at CXO level and was previously with  Infosys Technologies Limited (INFY) as a Delivery Partner for several fortune 500 companies including Neiman Marcus, Ricoh Europe and IKON. Has  managed a portfolio of $40M with a team size of over 350 consultants.




Bepin comes to Semnox from Ricoh Americas Corporation, where he was Director of Information Technology. Prior to Ricoh, he worked for Infosys (various locations – Mangalore, Pennsylvania, London) & Godrej (Mumbai). His core expertise is in enterprise applications, solution consulting and customer success management.




Mathew Ninan comes from Infosys where he was the Group Project Manager managing a team of 250 IT consultants. He has been primarily involved in Oracle e-business Suite implementations and management of large programs which include development and support portfolios. Mathew will be responsible for handling the development of support operations of Semnox.





Shabbir has 16 years of experience in the embedded & semiconductor industry. Prior to Semnox Shabbir worked with Tata Elxsi, Pace Micro technologies and Qualcomm . In his previous role, he has contributed to leading companies in setting up engineering teams, establishing competency, developing complex embedded products for military and consumer electronics. Shabbir heads the Hardware design and Manufacturing teams at Semnox.

Our Partners


WOG – Warehouse of Games Ltd., located in Jebel Ali Free Zone, Dubai – UAE, is considered to be one of the largest distributors of coin operated amusement games and vending equipment in the Middle East.

Laserforce was established in 1987, making it the longest operating laser tag company in the world. Laserforce has since become a pioneer in terms of laser tag operations and manufacturing.

Direct Payment Solutions provide a PCI DSS compliant Visa and MasterCard certified payments solution called Payment Express. Payment Express facilitates electronic payments seamlessly from multiple access points.

Contextus aims to provide unparalleled technology and services to the hospitality and tourism industry. Contextus has the expertise, the experience and the people to provide not just products but solutions that your business needs.

First Data Corporation is a global payment technology solutions company headquartered in Atlanta, Georgia, United States. First Data has a global footprint of 6 million merchants, the largest in the payments industry.

SKS Partners is an official representative of Semnox in the CIS region. SKS Partners is a prosperous company that has considerable experience in entertainment industry and sale of entertainment game equipment and components for FECs and leisure centers. To know more about SKS Partners: http://adic-semnox.com/