Semnox builds holistic IT solutions for the entertainment and leisure industry. With us, automate your key processes, and manage them centrally. Make your business robust, your staff more productive, and your customers happier.

Active in 1000+ sites across 40+ countries, Semnox’s solutions are acknowledged industry leaders. Like Parafait, our product suite, that has won the ‘Innovative Product of the Year’ award at the annual IAAPI conference in 2009, 2013, 2014, and 2016. That’s how we achieve our vision of becoming leading providers of IT solutions for the entertainment industry.

Continuous Evolution

2008 - 2009

2 line RFID reader
Card sale and recharge

2010 - 2011

3.5 LCD panel reader
Redemption and inventory

2012 - 2013

Corporate control
Loyalty and membership
Mobile POS on PDA and tablet

2014 - 2015

Self service kiosk
Food and beverage sales
Service maintenance
Outdoor solutions

2015 - 2016

Water resistant IP65 reader
Integrated RFID lockers
Kitchen display system
Reservation module

2016 - 2017

Lumin reader Finger print access control
Coupon Management

The people shaping the technology

We bring our best to the table to create a memorable, delightful experience for you. Here’s the team driving that success:


Iqbal Mohammad

Managing Director & Founder Linkedin Profile

Chief architect of Parafait. A technology enthusiast, with a flair for product design and development. And a delivery partner for multiple Fortune 500 companies. That is Iqbal, our Managing Director & Founder, who is central to all innovations at Semnox. Our presence in the markets of the Middle East and Far East, along with India, can be credited to him. With IT consulting experience of 22 years, in the past, Iqbal has served clients like Apple, Motorola, EMS, and IKON.


Balaji Venugopal

Director & Founder Linkedin Profile

With over 20 years of global IT consulting experience, Balaji brings a strong IT solutions acumen to Semnox. He has played a key role in diversifying the Parafait suite for a range of business segments – food courts, amusement parks, and theme parks. He has also integrated Semnox’s products with access control systems, lockers, etc. Balaji established our dealership in the Middle East and developed our business there as well as in India.


Kiran Karanki

Director Linkedin Profile

The hardware architect of Parafait, Kiran has more than 16 years of consulting experience in the IT realm. With a focus on next-generation hardware, he built the Edge and Lumin readers. Kiran has been instrumental in growing our business in the theme and water park segment. And has not only impacted our operations in the Far East and the American markets, but also set up our JV office in China. In the past, with Infosys Technologies, he steered a portfolio of $40M, and a team of 450 consultants.


Umesh Prabhu

Director Linkedin Profile

Meet the man responsible for Semnox’s Sales and Operations in the UK/ Europe, Middle East, and India – Umesh. He also wears multiple hats, guiding our compliance, HR, procurement, and finance processes. Serving on Semnox’s Board of Directors, Umesh has helped assert our presence in the UK/Europe. Prior to joining us, he was a delivery partner with Infosys Technologies and managed over 350 consultants, with a portfolio of $40M.


Bepin Jose

President – America Linkedin Profile

Enterprise solutions. Customer success management. And solutions consulting. With core expertise in these areas, Bepin Jose, President of our services in the America, adds value to Semnox’s operations. Under his leadership, we have scaled our presence across the US, Canada, Central and South America. In the past, Bepin served as the Director of Information Technology at Ricoh Americas Corporation.


Mathew Ninan

Vice President Linkedin Profile

Mathew, head of our product development process, is an avid technology and software design enthusiast. A believer in continuous evolution, he keeps the Semnox products aligned with the needs of various markets we operate in. As a result, he has strengthened Parafait’s retail and inventory capabilities. Prior to joining Semnox, Mathew worked extensively on Oracle e-business Suite projects, and managed development and support programs.


Mahammad Shabbir

Associate Vice President Linkedin Profile

Shabbir brings extensive expertise in the system design and product manufacturing domains. He designed the Parafait hardware, and its sub-systems, and drives innovation for our new product lines and their manufacturing. Prior to joining us, he spent over 16 years in the embedded and semiconductor industry, developing products for military and consumer electronics.

Our partners


One of the largest suppliers of arcade games and rides for Family Entertainment Centers in the Middle East, WOG or Warehouse Of Games has grown in the region over the past 14 years. They are based in Jebel Ali Free Zone, Dubai, UAE.

Warehouse of Games


The world’s longest serving laser tag company, Laserforce, has been operational since 1987. They are pioneers in laser tag operations and manufacturing, with technical support centers in America, England, and Australia.



Specializing in web-based technology and infrastructure, Contextus aims to provide unparalleled services to the hospitality and tourism industry. Be it cashless systems or IT integration, they provide not just products, but also solutions that meet customers’ business needs.


Logo adic-semnox

ADIC is an official representative of Semnox in the CIS region. ADIC is a prosperous company, which has considerable experience in entertainment industry. The company's activities are focused on the development of entertainment industry. ADIC company specializes in the development of unique projects in entertainment business, develops concepts, projects of amusement park in a variety of formats, styles and directions. Other divisions / groups of the company are engaged in the sale of equipment and distribution of equipment, on partner agreements represents the interests of international project companies, manages its own assets and projects, construction and creation of business on a turnkey basis.


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