Semnox goes live at Clacton Pier UK

clacton pier UK logo

Clacton Pier, UK one of the premier entertainment and amusement centers located at Clacton on Sea in Essex completed the installation of Semnox’s Parafait suite of applications to manage their cashless and ticketing operations. Clacton implemented Parafait’s entire Eco-System that included an all new multi-screen redemption system, Self Service Kiosks, Park maintenance module, Employee Attendance Module, Mobile deducting agents, Digital Signage and a full service Food and Beverage module with Mobile POS and Kitchen Display System.

“My quest for a good cashless system required our solution partners to be innovative so we could stay on top of our competition and that’s exactly what I found with Semnox. They listen to customers and are more than willing to make changes and add new features based on feedback given” said Billy Ball, Managing Director, The Clacton Pier Company Ltd. “Having reviewed several debit card systems over a period of 3 years, I saw  that most of the systems were stagnant with their product functionality with no considerable product development or improvements taking place. However  Semnox were not only able to fit to our needs as of today, but were also able to demonstrate that their product roadmap would help us achieve our goals in the future. I am truly satisfied with this decision and look forward to a mutually beneficial relationship with them” he added.

“The system works and performs well, is easy to use and does exactly what it sets out to do.  In addition to the obvious benefits that operating such a system provides we have also seen some surprise benefits, one area in particular that we have seen a benefit is using data from the system to defend fraudulent insurance claims or customer feedback. We have also been able to monitor technician attendance times at our rides which helps us keep a track of costs and down time. Ultimately the system has provided us with a growning framework for our business to work within and has given us the platform we need to expand”.

“Innovation and feedback lies at the heart of Semnox’s management principles. In conjunction with our long-standing experience and proven cashless solutions – Parfait is ideally placed to take the next step towards global market leadership and enabling our customers to benefit to the fullest from our innovative power” said Umesh Prabhu, Vice President, Semnox Solutions. “We have developed an innovative solution that combines both technological advancements and operational excellence for Amusement Centre and Park operators. This solution is the result of Semnox’s technological expertise and in-depth knowledge of the industry. We are extremely delighted to have Clacton Pier in our esteemed clientele list” he added