Semnox Successfully Completes Roll Out at SMAAASH Locations

smaash image collage

August 27, 2018

Semnox Solutions has successfully completed its roll out at leading FEC chain SMAAASH Entertainment Pvt. Ltd by covering over ten locations in the recent phase. With more than 30 stores across the country and abroad, SMAAASH hopes to cash in on its popularity and has significant expansion plans on the anvil.
“We have had a smooth roll out of stores across India with Semnox being a reliable partner. Continuous innovation backed with a dedicated support team has always been their cornerstone,” says Vishwanath Kotian, CFO, SMAAASH Entertainment Pvt. Ltd.
Launched in 2012, SMAAASH is the brainchild of former investment banker and film producer Shripal Morakhia. SMAAASH offers a mix of bowling, VR and arcade video games, ports simulation technology-based cricket, football, racing, and recreational activities along with dining for adults and children.
Master blaster Sachin Tendulkar is the co-owner and brand ambassador of this FEC chain which is known for its 360 degree cricket simulators, twilight bowling zones, motor racing simulators, and go-karting tracks besides games such as ‘Walk the Plank’, ‘Finger Coaster’, and ‘Cockpit 360’. Besides adopting the RFID technology-based Parafait cashless solution, SMAAASH has opted for Semnox’s centralized reporting and card roaming services.
“We have been associated with SMAAASH since inception. It has been a great journey as SMAAASH has continuously expanded its presence across the globe with a very innovative offering. SMAAASH has had unique requirements like integration with Hawk-Eye system, queue system to determine wait time, etc. and we are happy that we have been able to address all of these. We thank the SMAAASH management team for the trust and confidence placed in us and look forward to our continued association,” said Kiran Karanki, director, Semnox.
Semnox Parafait System promotes ‘contact-less’ technology which helps reduce wait times for users wishing to go on rides or play games. The online reporting system enables clients in getting a consolidated view of business operations of all stores across locations from one virtual centre. Meanwhile, the card roaming option enables customers to use a single card at multiple locations.

About Semnox
Semnox Solutions Private Limited ( provides technology and creative solutions for the entertainment and amusement industry. Semnox’s Parafait suite of products is operational at over 1,400 sites spread across 40 plus countries.
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