Ridyah, Saudi Arabia — Semnox Solutions, a global leader in integrated technology solutions for the entertainment and leisure industry, has successfully executed a series of outdoor amusement events in Saudi Arabia in partnership with local provider Falco Playhub Solutions. This collaboration marks a significant milestone as Bright Future International Company, the driving force behind Future Group’s seasonal events, officially transitioned to the Semnox cashless system.
Through the efforts of Falco Playhub Solutions, Semnox deployed its RFID-based solution across three large-scale outdoor events, replacing the client’s previous system. The upgrade includes IP6 rated weatherproof readers built to withstand Saudi Arabia’s extreme and unpredictable climate, delivering reliable and secure performance for year- round use.
“Working with the Falco team on this project has been a great experience,” said Vinayaka Kamath, Business Head, Semnox Solutions. “It’s always exciting to see our solutions making a realdifference. We’re proud to support Bright Future International as they continue to grow and bring amazing experiences to families across Saudi Arabia.”
Bright Future International Company organizes more than 20 large-scale seasonal events annually across the Kingdom, welcoming over a million families. The adoption of Semnox’s technology is expected to enhance operational efficiency and improve guest experience with smarter, faster, and more secure transactions.
“Partnering with Semnox on these high-impact events has been a rewarding journey,” said Suyambu Thangam, Director at Falco Playhub Solutions. “The reliability and scalability of their cashless system made it the perfect fit for Bright Future International’s ambitious event portfolio. We’re proud to play a role in elevating guest experiences across Saudi Arabia.”
Falco Playhub Solutions played a key role in the seamless integration of the system, ensuring smooth migration and successful implementation across the client’s operations.
About Semnox Solutions
Semnox Solutions is a global leader in providing technology-driven solutions for the entertainment and leisure industry. With a strong focus on innovation and customer-centricity, Semnox offers a comprehensive suite of products and services designed to enhance operational efficiency, improve guest experience, and drive revenue growth for entertainment venues worldwide. Semnox’s suite of products is operational at over 2800 sites spread across 60-plus countries.
About Falco Playhub Solutions
Falco Playhub Solutions specializes in cashless systems, amusement park supplies, software development, hardware trading, network consultancy, and IT services. The company focuses on delivering tailored solutions to individuals, businesses, and organizations across public and private sectors.