How to Increase Footfall & Frequency of Guest Visits at FECs and Amusement Parks

increase footfall frequency of guest visits

The success of an entertainment venue primarily depends on two factors — the new customers it is able to attract and the frequency with which guests visit the venue. There are many ways to go about increasing these, but no matter what approach you take, the system that you use to manage and operate your amusement park or family entertainment centre is going to play a critical role. The best systems providers for parks and arcades understand this very well and will have all the relevant tools and modules built-in.

In this article, we are going to look at some of the modules of Parafait—the integrated park and FEC management from Semnox—and see how they serve this purpose. Parafait has been deployed at 2000+ sites across 50+ countries and has a track record of helping create delightful customer experiences that are the key to building brand loyalty. Let’s look at some of the ways in which you can use Parafait to engage your guests, increasing the popularity of your venue, draw new guests and getting the old ones to keep coming back for more. 

The Campaign Management Module for Increasing Footfall

The Parafait Campaign Management module can be used to send promotional emails and messages, informing potential guests about new offerings and promotions at the venue, enticing them to visit with their family and friends. 

The Campaign Management module has proven to be highly effective during the COVID-19 pandemic, allowing FECs and Parks to communicate the measures that are being taken to ensure the safety of guests and staff. This way, entertainment venues have been able to build trust with their guests and show them that they can have a good time at the venue without a worry!

Building Brand Loyalty and Increasing Frequency of Visits

Parafait has several modules that help entertainment venues build brand loyalty and increase the frequency of guest visits. Here are three of them: 

  • The Parafait Promotions module allows you to set up products and gameplay promotions that your guests can pay for upfront, but benefit from for weeks, months or even years, depending on how the offer is configured. This is a simple strategy to get your guests to visit your venue more frequently. You can also generate and give away gift vouchers through this module, which can be redeemed on the guest’s next visit or within a defined period, acting as an incentive for them to come back.
  • The Parafait Membership module can be used to create membership tiers and run specific member offers and discounts, including creating a VIP tier with exclusive promotions. The guests who visit often can be made to feel privileged and valued, giving them further incentive to be loyal to the venue, as well as to get their friends and family along. 
  • The Parafait Loyalty Engine allows you to reward customers on purchases or gameplays, giving them further incentive to increase the frequency of their visits. The Loyalty Engine allows you to automate the cultivation of brand loyalty in your guests. 

These modules are presently being used at entertainment venues across the world to increase footfall and the frequency of guest visits. With the COVID-19 pandemic and the associated lockdowns affecting revenue streams of FECs and Parks, it has become imperative for them to focus on attracting new customers and getting their existing customers to keep coming back. Parafait has proved to be instrumental in this regard. 

Parafait is also helping FECs and Parks implement social distancing through better capacity planning. 

Are you looking for ways to increase footfall and frequency of guest visits at your entertainment venue? Do you see the potential that the modules of Parafait mentioned here have for boosting your business? Then reach out to a Semnox representative right away to enquire about the Parafait facility management solution. Email us at or call us.