So you have been put in charge of selecting a theme park ticketing system. Of course, you want to pick a system that meets the needs of your park today, as well as the needs that will arise in the future. Moreover, your ticketing system is an integral part of park operations and it‘s not feasible to switch between systems at a whim — so you need to make as informed a decision as possible.
With that in mind, here are 7 questions that you must ask yourself so that you can narrow down your choices and pick a system that will address your present and future needs. These questions will help you take a systematic approach in matching your needs to the solutions that are available in the market today.
- What are the current issues and/or requirements of the Park?
You need to identify and define the issues that you are facing or the requirements you have so that you can bring them front and centre when you are in discussions with a potential ticketing system provider. This will help you see if the system provider’s capacities are aligned with your own needs and requirements, and this will help you make a better decision.
- Is the ticketing system part of an integrated system?
The fact is, if you’re looking for a ticketing system, you are also probably looking for an end-to-end management system for your park. In that case, it will save you a lot of trouble (and money) if you opt for an integrated system. That is to say—if all the hardware and software that you need are provided by a single company, you get to avoid any integration issues and you get to ensure smooth operations.
It is best to go for a system that includes ticketing–both onsite & online, rental & retail, F&B, lockers, kiosks, inventory, maintenance, promotions & campaigns, reporting, and anything else that you consider essential for park operations. Additionally, you can look at the system’s compatibility with third-party systems (like OTA providers). An integrated system will ensure that all operations are in sync and all processes are executed seamlessly across the park. This helps you avoid the hassle of continuous integration as well.
- Is the system evolving and scalable? Is the company providing the system adaptable & innovative?
It goes without saying that you want a ticketing system that evolves with the changing trends in the market. So is the vendor constantly innovating and upgrading the system? And you might eventually want to include ticketing kiosks or a smartphone app and/or a website for your customers to manage their accounts. So is the ticketing system flexible enough to accommodate these? And can the system accommodate changes in operational needs like advanced promotions & discounting features, changes in taxation, etc.?
- How easy is it to migrate from the current system to the new system?
If you have a system in place already, you will need to migrate the current data and replicate the current processes within the new system. The company providing the system should have a track record of seamless change management and there should be case studies of past work done by the company that you can look into.
On a related note, does the system have an intuitive and seamless UI that anyone can understand? Ultimately, if the new system is able to gain the confidence of everyone involved— from the management to the staff on the ground— then you have a winner.
- Does the system maintain the data securely? Does it adhere to the necessary security standards?
The payment data and customer information need to be stored securely on the cloud and they need to be covered by security certifications like PA-DSS and GDPR. The company itself needs to have a culture of security, which can be ascertained by enquiring with them if they have certifications like PCI and SSAE-18.
- Does the ticketing system come with after-sales support?
It is essential that the company is capable of providing remote support and troubleshooting as and when required. You need to know if this support is available, at what times it is available (ideally, you need it 24×7), and what modes of support if available (email, chat, call, etc.).
- Is this the right solution provider to work with?
In the end, it comes down to the human-to-human relationship that will be established between your and the systems provider. So ask yourself — do they understand your needs well and are you happy with the solution that they are proposing? Do they have a track record of implementing ticketing systems for theme parks successfully? These last few questions should help you make your final decision.
If you are looking for a theme park ticketing system and if you have found the above questions to be thought-provoking, then we urge you to reach out to a representative from Semnox to enquire about our Parafait ticketing system which is part of our integrated park management system, with a proven track record of meeting and exceeding clients’ expectations since 2008.